Concept demo. Not a real business. A Tosa Marketing showpiece build.
A modern lakefront estate on a wooded Lake Michigan bluff at dusk, warm interior lights glowing through tall windows

Whitefish Bay · Fox PointShorewood · Mequon

Private brokerage · Milwaukee's North Shore

North Shore homes, considered.

A selective portfolio of remarkable homes, represented with local judgment, restrained storytelling, and a better eye.

View the collection Request a private valuation
Now representingNo. 01

The Lakeview Tudor

Fox Point · 5 bd · 4.5 ba · 4,820 sf

$2.45M Request the property book →
01 · Private collection

A small, considered collection.

Fewer listings. Deeper representation.Every home is walked, studied, photographed, and positioned as a place worth understanding, not another square in a search grid.

Stately brick Tudor-revival home with a slate roof under mature oaks on a Fox Point street01 Fox Point

The Lakeview Tudor

N. Lake Drive · near Doctors Park$2.45M5 bd · 4.5 ba · 4,820 sfRequest the book → Mid-century modern lakefront home with floor-to-ceiling glass set into a wooded bluff at blue hour02 Whitefish Bay

Glass & Bluff

E. Fairmount Avenue$1.895M4 bd · 3 ba · 3,540 sfRequest the book → Elegant kitchen with bone cabinetry, brass hardware, and a marble island in warm daylight03 Shorewood

The Marble Kitchen

N. Wilson Drive$1.275M4 bd · 3.5 ba · 3,180 sfRequest the book → Sunlit living room with a wall of windows framing a lake view, brass and forest-green accents, and a fireplace04 Mequon

The Long View

N. Lake Shore Road$2.95M6 bd · 5 ba · 6,200 sfRequest the book →
02 · The Plat

The North Shore, pinned.

Lake Michigan ⟶ east
Mequon Fox Point Whitefish Bay Shorewood LAKE MICHIGAN N. LAKE DR 4 1 2 3
The Lakeview Tudor in Fox Point 01
Fox Point

The Lakeview Tudor

N. Lake Drive, near Doctors Park

5
Beds
4.5
Baths
4,820
Sq ft
$2.45M
Offered
  • 01The Lakeview TudorFox Point · 5 bd · $2.45M
  • 02Glass & BluffWhitefish Bay · 4 bd · $1.9M
  • 03The Marble KitchenShorewood · 4 bd · $1.28M
  • 04The Long ViewMequon · 6 bd · $2.95M
03 · Areas

Four villages, one shoreline.

A short field guide
A walkable North Shore village main street with leafy trees and boutique storefront awnings in early autumn Whitefish BayThe Village

Walk to dinner; bike to the lake. Silver Spring's shops, top-rated schools, and a Fourth of July parade that the whole bay turns out for.

A quiet wooded bluff path arching over mature trees with a glimpse of Lake Michigan below in golden light Fox PointThe Bluff

Larger lots, deeper quiet. Wooded ravines, ravine roads, and the kind of privacy that disappears fast when it's offered.

Aerial view over a wooded North Shore lakeside neighborhood, large homes set in tree canopy along the Lake Michigan shoreline at golden hour MequonRoom to Breathe

Acreage, equestrian, lakefront. Where the North Shore opens up — estate parcels, conservancy land, and the finest finish work in the county.

04 · The Approach

Concierge on both sides of the sale.

Buy · Sell · Steward
i.

Buying

We show you the homes before they're public, walk every one with you, and never represent both sides of your purchase. Your interest is the only one in the room.

ii.

Selling

Each home gets a photographer, a writer, and a plan — the property book you've seen on this site. We list a few at a time so none of them are an afterthought.

iii.

Concierge

Stagers, contractors, the inspector who actually returns calls. We hold the project together from first walk to closing table, and after.

Commission, in plain numbers
2.5%Listing side · published, never negotiated in the dark

No surprises at the table.

Our listing-side commission is 2.5%, stated up front and printed in every agreement. Buyer-side compensation is disclosed in writing before you ever make an offer.

If a number ever feels fuzzy, that's our failure — ask, and we'll show you the math.

05 · The Firm

Small by design.

Est. on the North Shore
Macro detail of a polished brass lever handle on a deep forest-green painted door — the kind of finish work the firm looks for
The detail standardBrass on forest — the finish work we look for

Two brokers. One shoreline. Every home walked.

Wren & Lake is a two-broker firm by intention. We'd rather know every home on the page than carry a hundred we've never walked.

Between us, three decades on this shoreline — the schools, the assessors, the contractor who can match a 1920s plaster cove. We work the North Shore because we live here, a few blocks from most of what we sell.

If we won't put it in our own book, we won't put our name on the sign.

The Wren & Lake rule
30 yrsOn the shoreline
2 brokersNo junior hand-offs
~12Homes a year
06 · Valuation

What's your home worth on the North Shore?

A real number, hand-prepared by someone who has sold on your street — not an automated estimate. No obligation, and no list of fees buried in a follow-up.

(414) 555-0170Mon–Sat, by appointment
hello@wrenandlake.exampleWe answer the same day
Whitefish BayOffice on Silver Spring

Request a valuation

Three lines. We reply the same day, by a person.

Demo form — nothing is sent. Prefer a person now? Call (414) 555-0170 or email hello@wrenandlake.example.

Thank you. In a real engagement, we'd be in touch the same day with a hand-prepared number for your street. This is a concept demo, so nothing was actually sent.