About Wauwatosa, Wisconsin

The person you talk to is the person designing your site.

Tosa Marketing is one senior designer who has shipped work for some of the most demanding brands in the world, now pointed at your corner of southeast Wisconsin. You call, Joel answers, Joel builds.

01The founder15 years, named work

Fifteen years of senior design. Five of them at Dyson.

I spent five years as Dyson’s primary North America digital designer, the person responsible for how a global engineering brand looked and worked online across the continent.

That kind of room teaches you things a template never will. How a homepage earns attention in three seconds. How design systems hold up across a hundred pages and five teams. How the difference between a good site and a forgettable one is a thousand small decisions, made by someone who actually cares about each one.

Before and since, fifteen years of senior digital design for brands that could hire anyone. I left that world to do the same caliber of work for the businesses I actually live next to, the plumber, the dentist, the Village restaurant, at a price that makes sense for Main Street, not Madison Avenue.

A few of the brands behind those fifteen years

  • Dyson
  • Milwaukee Tool
  • Rexnord
  • Direct Supply
  • Kohl’s
  • Barracuda Networks
  • BuySeasons
02The namePotawatomi for firefly
Fireflies drifting over a still river bend at dusk

“Wauwatosa” comes from the Potawatomi word wawatési: firefly.

The Potawatomi people named this place for the lights that rise off the Menomonee River valley on summer nights. The Forest County Potawatomi Community is still here in Wisconsin, and we hold the origin of the name with respect. It isn’t ours, it’s theirs, and it’s the reason this town has the most beautiful name in the metro.

We took the firefly as our mark because it’s exactly the job: a small light that makes itself impossible to miss in the dark. That’s what a good website does for a local business. Get found. Get seen. Get booked.

03What we believefour convictions

What you can count on.

i.

Senior hands, start to finish

The designer you hire is the one who designs and builds it, beginning to end. Senior judgment on every decision, and no handoffs along the way.

ii.

Engineered to be fast

Next.js and Vercel, with a real mobile performance budget and Core Web Vitals testing at launch.

iii.

Built for AI search

Designed to be found by ChatGPT and Google alike, from the first page forward, backed by years of ranking authority sites. It’s core to the build.

iv.

Pricing on the website

Every service has its number on the pricing page, kept current. Budget first, then call to scope the work.

Let’s build something worth being seen.

Thirty free minutes. I’ll tell you what’s working, what isn’t, and exactly what I’d do next.

Call usContact