Client websites and the publishing sites I own and run, each followed from the original brief through the working product.
Training & rucking
Help beginners understand rucking and start safely. Keep training plans and tools easy to find. Put gear advice where beginners need it.
Brand design · Website structure · Training tools
Bing AI Performance, Apr 2 to Oct 2, 2026. Google Search Console, Mar 9, 2026 to Sep 29, 2026.
Read the Ruck Authority case studyGear & planning
Organize gear around the trip someone is planning, not around a retailer’s product categories.
Brand design · Trip-based navigation · Product research
Bing AI Performance, Apr 2 to Oct 2, 2026. Google Search Console, Jun 8, 2026 to Sep 29, 2026.
Read the Kit Authority case studyFlight & regulation
Give new pilots a clear way to study for the Part 107 test. Keep the rules and references useful after they start working.
Brand design · Part 107 course · Reference guides
Bing AI Performance, Apr 2 to Oct 2, 2026. Google Search Console, Jun 13, 2026 to Sep 29, 2026.
Read the Drone Authority case studySmaller publishing projects used to test navigation, tools, and content systems across different subjects and audiences.
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