Brand and interface
A compact identity and practical interface that stay clear across planning tools and long lists, including product comparisons.
Case study Gear & planning
Kit Authority starts with the trip, then shows the gear
I built Kit Authority around one useful object: the complete setup for a trip. Its kit planner shows what belongs together before the reader compares individual products.
The complete kit before individual product comparisons
Retail menus split one trip across five or six departments. The shopper has to work out what belongs together. Kit Authority starts with the complete setup, marks what is optional, and explains the choices inside it.
- Choose an activity
- See the complete kit
- Check what is optional
- Compare products
A kit planner supported by product research
The planner, activity pages, and comparisons all use the same complete-kit structure.
Kit structure
Each activity page connects a complete packing list to the guides and product data needed for that specific trip.
Product research
Comparisons appear where the choice comes up, so readers can see the recommendation and the job it needs to do.
How people found the site
Google Search Console records search visibility and visits. Bing AI Performance records when Microsoft AI answers cited the site as a source.
Google Search Console
Web search, Jun 8, 2026 to Aug 25, 2026
- Search impressions
- 263.8k+
- Search clicks
- 1,356+
- Average position
- 21.7
The range starts when data first became available.
Microsoft AI answers
Bing AI Performance, Feb 25 to Aug 25, 2026
- Source citations
- 28.9K+
A citation is a linked source, not a visit or lead.
Organize the site around the trip customers are planning
Kit Authority follows the trip a reader is planning instead of a store department. A service website should follow the customer’s task, then introduce options and proof when they become useful.