Knowledge panels are generated automatically and can include facts, images, and links gathered from Google’s systems and web sources. Eligible people or organizations may be able to claim a panel and suggest corrections.
A Google Business Profile can look similar but is a separate, business-specific feature that an owner manages. Consistent public facts may reduce errors in either experience, but a knowledge panel does not guarantee AI visibility.
If a panel contains an error, use Google’s feedback or claim process and correct the underlying public sources. If no panel appears, that alone does not prove that Google is unsure about the business.
Search a notable organization or person by name. A panel with sourced facts and links may be a knowledge panel; a local business panel with hours, reviews, and directions may instead be its Business Profile.
Go deeper: How to Get Your Business Cited by AI Search (2026).
This is part of the AI visibility work.