The words agencies hide behind.
Every term a marketing company will use to sound technical, defined in plain English. No fluff, no upsell baked into the definition. An owner who understands the work gets better work.
Local SEO
Map Pack
The Map Pack is the boxed group of three local businesses Google shows at the top of search results, above the regular links, with a map and pins.
Read the definitionGoogle Business Profile
A Google Business Profile is the free business listing that powers how you appear on Google Maps and in the local Map Pack, separate from your website.
Read the definitionNAP
NAP stands for Name, Address, and Phone number, the core business details that must be identical everywhere they appear online for local search to trust you.
Read the definitionLocal Citation
A local citation is any online mention of your business’s name, address, and phone number, on a directory, review site, or listing, whether or not it links to you.
Read the definitionTechnical SEO
Schema Markup
Schema markup is invisible code added to a web page that tells search engines and AI exactly what your content is: a business, a service, a review, an FAQ, in a language they read perfectly.
Read the definitionCore Web Vitals
Core Web Vitals are Google’s measurements of how fast and stable a page feels to a real visitor: how quickly it loads, how soon it responds, and whether it jumps around while loading.
Read the definitionHit a term we haven’t defined? It’s a free phone call away, and we’ll probably add it.