Local Services Ads can show a business name, rating, availability, and contact actions for eligible categories. Google charges for valid leads, which may include calls, messages, or bookings depending on the setup.
Screening varies by category and region and may include licensing, insurance, or background checks. Current U.S. documentation calls the badge Google Verified.
Google says ad ranking can consider the bid, likelihood of producing a lead, responsiveness, relevance, and profile quality. LSAs are a paid acquisition channel and should be measured separately from organic local results.
An eligible electrician may run a Local Services Ad that offers a call, message, or booking action. The advertiser is charged when Google counts a valid lead.
Go deeper: Why Your Milwaukee Business Isn’t Showing Up in Google Maps.
This is part of the AI visibility work.