Google describes relevance, distance, and prominence as its main local-result factors. Distance can be based on the searcher’s known location or the place named in the query.
There is no single local position that applies everywhere. The same business may rank differently as the query, device, location, and time change.
Complete information, reviews, and links may support relevance or prominence, but they do not guarantee visibility across a wider radius.
A plain example
Run the same "barber near me" search in Wauwatosa and Brookfield and the local results may differ because the search location changed.
Go deeper: Why Your Milwaukee Business Isn’t Showing Up in Google Maps.
This is part of the AI visibility work.