For a search such as "plumber near me" or "coffee shop Wauwatosa," Google may show a map and a set of business results with details such as ratings, hours, directions, and call actions. The exact layout depends on the query, device, and location.
These local results draw heavily on Google Business Profiles and other information Google can associate with the business. Google describes local ranking mainly through relevance, distance, and prominence.
Local results and conventional website results are related but not identical. Keep the Business Profile accurate and complete, then measure both result types from the locations and queries that matter.
Search "barber Wauwatosa" on your phone. The business results shown with the map are the Map Pack for that query, location, device, and moment.
Go deeper: Why Your Milwaukee Business Isn’t Showing Up in Google Maps.
This is part of the AI visibility work.