NAP is simply the business Name, Address, and Phone number. Consistency work is about correcting conflicting facts on the website, Google Business Profile, directories, social profiles, and other places customers rely on.
Minor formatting differences such as "Suite 200" and "Ste. 200" are usually less important than an old address, wrong phone number, duplicate business name, or inconsistent storefront information. Google does not publish exact character matching as a local ranking factor.
Citation cleanup starts with the profiles that actually matter to the business and its audience. Correct wrong facts, remove harmful duplicates when possible, and keep a record of where the official information is maintained.
If the website shows the current phone number but an important directory still shows a former address and disconnected line, correcting the directory is NAP cleanup.
Go deeper: Why Your Milwaukee Business Isn’t Showing Up in Google Maps.
This is part of the AI visibility work.