A service-area business travels to or delivers to customers and does not serve them at the business address. Google says that address should be hidden while the profile lists the actual service area.
A hybrid business that serves customers at its location and also travels to them may show both a storefront address and a service area. Listing a town does not guarantee ranking throughout it.
Using a fake or borrowed address to create extra locations can violate Google’s Business Profile guidelines. Use the real operating model and describe the coverage area honestly on both the profile and website.
A Wauwatosa electrician working from a home office and visiting customers is a service-area business. The home address stays hidden and the profile lists only the area the electrician actually serves.
Go deeper: Why Your Milwaukee Business Isn’t Showing Up in Google Maps.
This is part of the AI visibility work.