Look like the company they remember.
Your truck, your sign, your site, your invoice: one face on all of it. Identity work from a designer who spent fifteen years doing this for brands with bigger budgets than yours, now two miles from your shop.
Customers can’t hire a business they can’t remember.
Most local businesses have already earned their reputation. The opportunity is visual: one mark, one palette, one face that shows up the same way everywhere.
Identity work fixes that with one decision instead of fifty: a mark that works on an embroidered polo and a billboard, colors chosen on purpose, type that doesn’t apologize. Recognition compounds: every job site, yard sign, and invoice starts working for the next job.
Identity packages from $2,000. Full systems to $6,000.
Standalone: no website required, no retainer attached. Pair it with a build and the new identity ships on a site designed for it from day one.
Common questions.
Identity packages run $2,000–$6,000 depending on scope. The lower end is a focused refresh: mark, palette, type, and the rules to use them. The upper end is a full identity: naming support, complete logo system, collateral templates, and a usage guide your next hire can follow. Exact number in writing before we start.
Yes. Plenty of businesses have a site that works and an identity that hasn't caught up to how good the work is. Identity is a standalone project. Fair warning from experience: a new identity tends to make the old website look wrong, and we're happy to be there when it does.
Logo files in every format you will ever be asked for (print, web, embroidery, vehicle wrap), the color palette with exact values, chosen typefaces with licensing guidance, and a short plain-English usage guide. You own all of it outright.
Three to six weeks depending on scope. You see real concepts early, and defined revision rounds carry the project to a finish date.
Joel Kelly: fifteen years of senior brand and digital work, including five as Dyson's primary digital designer for North America. The same person takes your call, sketches your mark, and delivers your files.
Sometimes no. If your name has equity and your look is merely dated, a refresh beats a rebrand. If customers can't remember you, confuse you with a competitor, or your truck and your website look like two different companies, identity work pays for itself in recognition.
Rather talk it through?
(414) 253-1959Direct to the owner. Same-day call-backs. Prefer to write? Send a message.