A local result may include an extra line such as "Provides: water heater repair," a website mention, or a short review excerpt associated with the query. That line is commonly called a local justification.
A justification can draw attention to relevant information, but its appearance does not prove that the quoted text is a direct ranking factor.
Keep profile services and website copy accurate and specific. Invite genuine reviews without scripting keywords or asking customers to mention a particular service.
A plumber result that shows "Provides: tankless water heater installation" includes a service justification related to the query.
Go deeper: Why Your Milwaukee Business Isn’t Showing Up in Google Maps.
This is part of the AI visibility work.