A Google Business Profile can publish updates, offers, and events with text, images, and action links. Google may show those posts on the profile in Search and Maps.
Posts can help customers evaluate current offers, recent work, or an upcoming event. Google does not list posting cadence as a direct local-ranking factor.
Publish when there is something useful and current to say. Keep time-sensitive offers accurate and remove or replace information that would mislead a customer.
A roofer publishing a storm-season inspection update with a project photo and a "Learn more" button is using Google Posts. Google may show it on the business profile in Search or Maps.
Go deeper: Why Your Milwaukee Business Isn’t Showing Up in Google Maps.
This is part of the AI visibility work.