E-E-A-T appears in Google’s Search Quality Rater Guidelines as a way to evaluate experience, expertise, authoritativeness, and trustworthiness. Google describes a review framework rather than one ranking score. Those ratings remain separate from the systems that rank pages.
The framework is still useful for reviewing content. A local business can show who created the page, what direct experience supports it, where claims came from, how to contact the business, and when the information was reviewed.
Write what the business genuinely knows, name the author or reviewer when it helps, use real evidence, and keep important facts checkable. Those choices help a reader evaluate the page without pretending E-E-A-T explains one ranking or citation.
A remodel-cost page signed by a named contractor with dated local project examples gives a reader more evidence to evaluate than an anonymous page with no sources.
Go deeper: How to Get Your Business Cited by AI Search (2026).
This is part of the AI visibility work.