Review velocity is an industry term for the pace at which new reviews appear. Recent reviews can help customers judge whether feedback is current.
Google’s public local-ranking guidance mentions review count and positive ratings, but it does not name review velocity as a confirmed separate factor. Avoid universal weekly or monthly targets.
Build a steady, policy-compliant process for inviting genuine feedback without incentives, review gating, or requests for a specific rating or wording.
Two contractors may have the same review count but very different recency. A customer can see that difference; it does not by itself predict which one will rank.
Go deeper: How to Get More Google Reviews for Your Local Business (2026).
This is part of the AI visibility work.