An assistant can produce a wrong phone number, service, location, or business fact even when accurate information exists elsewhere. The error may come from the model, retrieval, source quality, ambiguity, or how the answer was assembled.
Maintaining accurate public facts gives search-enabled systems better source material but cannot prevent hallucinations. Open the cited sources, save the incorrect response, and use the platform’s correction or feedback tools when available.
For important facts such as hours, address, licensing, and pricing, customers should still have a clear first-party page or profile they can verify.
A customer asks an assistant if your shop is open Sundays and it says yes even though the current official hours say no. That unsupported answer is a hallucination.
Go deeper: How to Get Your Business Cited by AI Search (2026).
This is part of the AI visibility work.