Attitude Dance Company Website case study

Find the blockers before rebuilding

In September I audited the old site and logged 41 problems: 12 broken links or dead ends, 12 stale pages, 7 empty pages, and 10 copy errors.

The audit gave me a practical brief: help a family find an age-appropriate class, compare the time and cost, understand a first visit and reach the right sign-up path.

I handled the audit, page structure, interface design and public-site build. Attitude supplies its studio information and owns the Jackrabbit portal that handles registration and family accounts.

Start with the dancer’s age

The class finder starts with age bands and leads to a focused listing for each group. Families can compare class times, length, available places and listed tuition without searching through the whole weekly schedule.

The listings come from the studio’s published Jackrabbit feed. Openings can change, and families confirm the payment schedule and final total in the Parent Portal before enrolling.

Put tuition where the decision happens

I replaced the image-only price list with text that families can read and compare. The live Fall listings show listed tuition beside class times; the tuition page explains Spring’s paid-in-full and monthly options, plus fees that are separate.

The site tells families to confirm their full total and payment terms with the studio. It does not treat a listed class price as an all-inclusive checkout quote.

Make the studio look as busy as it is

The site distinguishes the active Fall 2026 session from the planned Spring 2027 session. Spring has its own dates, tuition and class listings while Fall families can still find their current schedule.

The calendar presents studio events and closures. Class listings come from Jackrabbit; session dates, events, policies and other studio information are maintained separately from approved updates. As captured November 5, the site announced Spring registration for November 6 but said the direct Spring link was still to be supplied.

Show the whole visit, not just the sign-up

The first-visit page explains how to choose a class, what to wear, when to arrive and how a parent can watch from the lobby. It offers a trial request, with the studio confirming the class and time by email.

The live site also has a public-question guide called Ask Attitude, plus controls for text size, contrast and motion. Private student and account questions are directed back to the studio. Those are support paths, not a replacement for a person at the front desk.