Find out why your library isn’t compounding.
A manual review of your content architecture and search visibility — structure, internal linking, orphaned pages, and where your impressions are going nowhere. Findings tied to real URLs, and a roadmap ordered by impact.
Why us
We don’t audit content systems from theory. We run four of them and work with their architecture, internal linking, search data, and decision paths every week. About 195,000 impressions a month between them.
Google Search Console, web search, 28 days to 24 July 2026. Not a projection.
What it examines
- 01Content architecture
How the library is organised — hubs, clusters, hierarchy — and whether the structure still holds at three times the size.
- 02Internal linking
What links to what, which pages are orphaned, and whether link equity reaches the pages that need it.
- 03Decision paths
Whether a reader can get from the question they arrived with to a recommendation, without a dead end.
- 04Query intent split
Which of your impressions come from buyers and which come from people who will never convert. Usually the most uncomfortable slide.
- 05Cannibalisation
Where several of your own pages compete for one query and all of them lose.
- 06Crawl and index coverage
What Google has, what it skipped, and what it found but chose not to index.
What one finding looks like.
Every finding names the affected URLs, shows the evidence, explains why it matters, and ends with the next action. This example uses an owned property, not client work.
- Observation
- High-impression articles can still end without a useful next decision path.
- Evidence
- URL-level links and Search Console queries are reviewed together.
- Change
- Repair the highest-value dead ends, then enforce the intended path.
- Priority
- Ordered against every other finding, not buried in a score.
Quoted in full before any work starts. One week from access. Sites up to 300 pages. Larger libraries quoted separately. Credited in full against a build engagement if you hand implementation over.
Ask about the auditOr talk it through first — (414) 253-1959 · hello@tosamarketing.com
Questions
Completely. The free audit at /audit is automated and checks one site for mobile speed, search fundamentals, and Google Business Profile. This is a manual review of a content operation: structure, linking, orphans, and where your search impressions are actually going. It is delivered as a written audit and a prioritised roadmap.
Independent publishers, portfolio operators, and content-heavy businesses that have outgrown a basic website but do not have a coherent publishing system. If you have more than a hundred pages and no clear answer to how they relate to each other, that is the situation this addresses.
A written audit covering the six areas above, with findings tied to specific URLs rather than general advice, and a roadmap ordered by expected impact. Not a scorecard. A list of what to change and in what order.
Read access to Google Search Console, and the site itself. Repo access if you have one and want the publishing pipeline considered, though that is not part of this tier.
One week from access being granted.
Not in this tier, deliberately. Those are a deeper engagement and they are worth doing properly rather than skimming. If the audit surfaces something there, it goes in the roadmap and we can scope it separately.
Optionally. The audit stands alone and is written so your own team can execute it. If you would rather hand it over, the fee is credited in full against a build engagement.
Under roughly fifty pages this is premature and a poor use of your money. The structural problems it finds have not developed yet.